Insights & Work

Most early-stage founders know the funnel exists — but no one explains what each stage actually means, who owns what, or how to know where to focus when you’re juggl...

Marketing gets messy fast for early-stage founders — not because you’re doing anything wrong, but because it’s hard to see what kind of marketing you actually ...

Not every founder wants to be the marketer and that’s a strength. The Trusting Founder Mindset brings curiosity, openness, and collaboration that fractional marketers thri...

Presence isn’t about being seen. It’s about being remembered. This post explores how founders who invest in visibility build the trust that makes every sale easier t...

Discover the three pillars of early-stage marketing—product marketing, demand generation, and brand, and why alignment is critical to building a differentiated go-to-marke...

Free messaging cheat sheet for startups. Align your team fast with a simple framework: one-line product description, pitch, positioning, pillars.

Learn how early stage teams can use open-ended conversations + AI to uncover customer insights that fuel smarter messaging and go-to-market strategy.

A larger competitor copied the messaging I built from direct customer insight—proof that even early-growth teams can lead the narrative. When your message is clear, intent...

Messaging isn’t about guessing; it’s about listening. This post shows how building customer interviews into your workflow early can turn a single conversation into p...

Messaging isn’t just a deliverable. It’s the result of deep work across customer insights, product collaboration, and market analysis. This post shares why starting ...