Selected Projects & Outcomes
I don’t just talk strategy. I build it, test it, and scale what works. These projects highlight how I’ve helped lean teams sharpen their story, connect with the right buyers, and turn early traction into real growth.
Fractional marketing leadership for early-stage B2B SaaS companies — messaging, positioning, and go-to-market strategy that matches your growth stage.
You’re launching, refining, experimenting, oftent without a clear playbook. When speed matters and resources are tight, you don’t need generic advice. You need focus, alignment, and marketing that fits your stage.Strategic marketing that meets you where you are and adapts as you grow, without the complexity or overhead of a full-time hire.
When buyers don’t understand you quickly, nothing else works.
When you’re doing “more” but not seeing traction.
When assumptions are driving strategy.
When events feel like motion without return.
When you need direction, not more activity.
When you’re not sure what’s actually resonating.
I don’t just talk strategy. I build it, test it, and scale what works. These projects highlight how I’ve helped lean teams sharpen their story, connect with the right buyers, and turn early traction into real growth.
Where Insight Meets Action
From positioning and messaging to go-to-market planning and voice-of-customer strategy, I help early-stage teams connect with buyers, stand out in-market, and move faster with confidence.
An early-stage AI SaaS startup had just raised its first outside capital and faced pressure to pursue too many markets at once. I partnered with the team to narrow focus, translate a complex product into a clear market narrative, and build early visibility without forcing lead generation too early. The result was stronger sales clarity, manufacturing credibility, and GTM work that continued compounding even after active support tapered.
Coordinated a 2-day in-person user group event with 16 customers from across the U.S., including hotel blocks, venue logistics, and speaker alignment with internal leaders and a major tech partner. Strengthened customer relationships, gathered product feedback, and reinforced thought leadership through curated sessions, networking, and post-event insights.
Launched a lean account-based marketing motion using LinkedIn, events, and personalized follow-up in a tiny SOM market. Used spreadsheet-based segmentation and intent signals to prioritize outreach. Resulted in accelerated pipeline and one SQL from a top 30 target.
Led coordination of a public Microsoft case study, aligning the story to SaaS value propositions while honoring the customer narrative. Managed approvals, edits, and positioning to ensure the piece supported broader GTM efforts and resonated with similar prospects.
Led event strategy over 3 consecutive years at a major industry trade show, evolving our presence from minimal spend to premium positioning. Focused on quality over quantity by showcasing real customers in-booth, improving ICP alignment from 50% to 100% and driving multi-year pipeline growth.
Crafted differentiated positioning for a Microsoft-based ERP solution, emphasizing cloud-native capabilities and vertical specialization. Messaging resonated so strongly that a larger competitor with 4x the budget mimicked the narrative and accelerated their launch. Prospects noticed, and validated our strategy and reinforcing our position as a category leader.
