Stop Selling to Everyone: Why Every Founder Needs an ICP
Founders slow growth by trying to sell to everyone. Learn why defining your ICP speeds up sales cycles and keeps your GTM focused.
Let ‘Em Talk: A Low-Lift Customer Insight Strategy for Lean Teams
Learn how early stage teams can use open-ended conversations + AI to uncover customer insights that fuel smarter messaging and go-to-market strategy.
Messaging That Moves Markets—Even Your Competitors’
A larger competitor copied the messaging I built from direct customer insight—proof that even early-growth teams can lead the narrative. When your message is clear, intent...
Messaging Isn’t Step One—It’s Step Five
Messaging isn’t just a deliverable. It’s the result of deep work across customer insights, product collaboration, and market analysis. This post shares why starting ...