The Marketing Diagnostic: What Kind of Help Early-Stage Founders Need

Marketing gets messy fast for early-stage founders — not because you’re doing anything wrong, but because it’s hard to see what kind of marketing you actually ...

The Trusting Founder Mindset: How to Build Marketing Momentum (Even If You’re Not a Marketer)

Not every founder wants to be the marketer and that’s a strength. The Trusting Founder Mindset brings curiosity, openness, and collaboration that fractional marketers thri...

The Presence Builder Mindset: Brand That Builds Trust Before the Sales

Presence isn’t about being seen. It’s about being remembered. This post explores how founders who invest in visibility build the trust that makes every sale easier t...

The Numbers-First Mindset: How Founders Can Fix the “More Leads” Trap

When growth slows, “we need more leads” feels like the natural answer — but it often masks a deeper problem. This post helps founders understand why lead volum...

Why Marketing Feels So Messy

In early-stage companies, marketing often becomes a catch-all—part content, part chaos. This post breaks down why it feels so unclear, how to tell when you’re runnin...

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