[{"data":1,"prerenderedAt":254},["ShallowReactive",2],{"site-settings":3,"proof-murray-mentor-ai-startup-gtm-strategy":25,"homepage":160},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":15,"full_slug":15,"sort_by_date":16,"position":17,"tag_list":18,"is_startpage":19,"parent_id":20,"meta_data":16,"group_id":21,"first_published_at":22,"release_id":16,"lang":23,"path":16,"alternates":24,"default_full_slug":16,"translated_slugs":16},"Site Settings","2026-08-11T23:57:11.458Z","2026-08-12T00:26:37.065Z","2026-08-12T00:26:37.075Z",208089216888663,"a39b65e3-46fd-4011-80f2-74ab1466afff",{"_uid":11,"component":12,"hubspot_portal_id":13,"google_analytics_measurement_id":14},"7827dd1b-cc4e-47d1-96ce-e047a4eb6cf7","site_settings","243307040","G-KBXJEWDEHG","site-settings",null,-20,[],false,0,"c029b672-c701-468e-90b6-3e6212c1d64b","2026-08-11T23:57:11.498Z","default",[],{"name":26,"created_at":27,"published_at":28,"updated_at":29,"id":30,"uuid":31,"content":32,"slug":152,"full_slug":153,"sort_by_date":16,"position":154,"tag_list":155,"is_startpage":19,"parent_id":156,"meta_data":16,"group_id":157,"first_published_at":158,"release_id":16,"lang":23,"path":16,"alternates":159,"default_full_slug":16,"translated_slugs":16},"Murray Mentor","2026-07-16T22:29:33.282Z","2026-08-11T00:44:39.542Z","2026-08-11T00:44:39.556Z",198866424994389,"a85d1f71-a5f9-405a-ac2d-d5732028adce",{"tag":33,"_uid":34,"body":35,"title":134,"client":26,"gallery":135,"results":136,"summary":137,"category":138,"component":139,"pull_line":140,"seo_title":141,"timeframe":142,"archive_image":143,"company_stage":150,"seo_description":151},"starting from a blank page","aa5b04a0-6682-4caa-af23-d32d83d05c7a",{"type":36,"content":37},"doc",[38,46,52,57,89,94,99,104],{"type":39,"attrs":40,"content":42},"heading",{"level":41,"textAlign":16},2,[43],{"text":44,"type":45},"The problem","text",{"type":47,"attrs":48,"content":49},"paragraph",{"textAlign":16},[50],{"text":51,"type":45},"A product that could plausibly serve manufacturing, facilities, or field services isn't a strength yet — it's noise. Fresh off a first round of funding, with pressure to move fast, the instinct is to keep every door open. That instinct is exactly what stalls early GTM: a complex product needs education before it needs demand, and founder-led sales without a shared narrative burns time explaining instead of selling.",{"type":39,"attrs":53,"content":54},{"level":41,"textAlign":16},[55],{"text":56,"type":45},"What actually happened",{"type":58,"content":59},"bullet_list",[60,68,75,82],{"type":61,"content":62},"list_item",[63],{"type":47,"attrs":64,"content":65},{"textAlign":16},[66],{"text":67,"type":45},"Committed to one vertical — manufacturing — and aligned every piece of messaging, content, and positioning to it.",{"type":61,"content":69},[70],{"type":47,"attrs":71,"content":72},{"textAlign":16},[73],{"text":74,"type":45},"Reframed the core idea from academic language (\"tacit knowledge\") into a problem manufacturing leaders already recognize: what happens when veteran workers retire and the know-how walks out with them.",{"type":61,"content":76},[77],{"type":47,"attrs":78,"content":79},{"textAlign":16},[80],{"text":81,"type":45},"Built the first press release, a blog, and a manufacturing-specific page written for search intent — not a pitch.",{"type":61,"content":83},[84],{"type":47,"attrs":85,"content":86},{"textAlign":16},[87],{"text":88,"type":45},"Instrumented GA4 and Search Console so early signal could actually be measured, not guessed at.",{"type":39,"attrs":90,"content":91},{"level":41,"textAlign":16},[92],{"text":93,"type":45},"What \"traction\" looked like this early",{"type":47,"attrs":95,"content":96},{"textAlign":16},[97],{"text":98,"type":45},"Not leads — attention. Month-over-month growth in search impressions on manufacturing knowledge-loss topics. Visitors spending real time (over a minute) on long-form content with zero paid distribution behind it. Nearly two minutes on the manufacturing use-case page — the signature of someone who already knows they have the problem, not someone casually browsing.",{"type":39,"attrs":100,"content":101},{"level":41,"textAlign":16},[102],{"text":103,"type":45},"This might feel familiar if:",{"type":58,"content":105},[106,113,120,127],{"type":61,"content":107},[108],{"type":47,"attrs":109,"content":110},{"textAlign":16},[111],{"text":112,"type":45},"You just raised your first outside capital.",{"type":61,"content":114},[115],{"type":47,"attrs":116,"content":117},{"textAlign":16},[118],{"text":119,"type":45},"Every advisor has a different opinion about who you should sell to.",{"type":61,"content":121},[122],{"type":47,"attrs":123,"content":124},{"textAlign":16},[125],{"text":126,"type":45},"Sales conversations take too long to explain before they get anywhere.",{"type":61,"content":128},[129],{"type":47,"attrs":130,"content":131},{"textAlign":16},[132],{"text":133,"type":45},"You know the product works — the story just isn't landing yet.","Finding traction by refusing to chase every market at once",[],"Vertical GTM focus\nMarket narrative\nContent & SEO foundation\nFounder-led sales support","Helped Murray Mentor, an early-stage AI startup, narrow a sprawling list of possible markets into one focused story without forcing demand before the market was ready to hear it.","Strategy & Positioning","proof_story","One market, chosen on purpose — not by accident.","Vertical GTM Strategy for an Early-Stage Startup","Fractional, ~15 hrs\u002Fmonth, ongoing",{"id":144,"alt":145,"name":145,"focus":145,"title":145,"source":145,"filename":146,"copyright":145,"fieldtype":147,"meta_data":148,"is_external_url":19},207746862387170,"","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1536x1024\u002F5043601a6c\u002Fai-start-up-focus-on-vertical.png","asset",{"size":149},"1536x1024","Seed","How a seed-stage technology company narrowed its market focus, sharpened its positioning, and built early traction around one vertical.","murray-mentor-ai-startup-gtm-strategy","proof-stories\u002Fmurray-mentor-ai-startup-gtm-strategy",-30,[],198553085394287,"49d95d2a-057b-4e97-8269-e50330e2abb4","2026-07-16T22:31:09.580Z",[],{"name":161,"created_at":162,"published_at":163,"updated_at":164,"id":165,"uuid":166,"content":167,"slug":249,"full_slug":249,"sort_by_date":16,"position":20,"tag_list":250,"is_startpage":19,"parent_id":20,"meta_data":16,"group_id":251,"first_published_at":252,"release_id":16,"lang":23,"path":16,"alternates":253,"default_full_slug":16,"translated_slugs":16},"Home","2026-07-12T19:56:21.250Z","2026-08-11T22:48:54.633Z","2026-08-12T00:25:48.424Z",197413196826093,"3a9c74ba-539f-4bb2-bc4c-e937cfde0633",{"_uid":168,"component":169,"seo_title":170,"situations":171,"hero_subhead":197,"hero_headline":198,"proof_eyebrow":199,"proof_heading":200,"journey_stages":201,"marketing_body":236,"contact_heading":237,"journey_eyebrow":238,"journey_heading":239,"seo_description":240,"insights_eyebrow":241,"insights_heading":242,"marketing_eyebrow":243,"situation_eyebrow":244,"situation_heading":245,"insights_link_label":246,"marketing_statement":247,"contact_success_message":248},"ba62cb93-9b87-420c-a464-cc8b11111126","homepage","Fractional GTM & Marketing Strategy | Sticky Note Strategy",[172,177,181,185,189,193],{"_uid":173,"component":174,"diagnosis":175,"statement":176},"1def6667-e789-44c7-a549-7da4b184ae49","situation_card","You're moving fast, but never quite ahead of the next fire.","Our marketing feels reactive.",{"_uid":178,"component":174,"diagnosis":179,"statement":180},"49c69491-6dff-466f-ac83-df655ffacc4c","And once it's over, there's no plan for what happens next.","We're preparing for a major event.",{"_uid":182,"component":174,"diagnosis":183,"statement":184},"dcd0ee8f-79d8-4754-a0c0-a921ec32c966","Which usually means you're speaking to no one.","We're trying to be everything to everyone.",{"_uid":186,"component":174,"diagnosis":187,"statement":188},"f8c2ee57-fb26-4327-99ef-49de5dcbdf50","Same playbook, new market — worth checking if it still applies.","We're expanding into a new market.",{"_uid":190,"component":174,"diagnosis":191,"statement":192},"f8baa472-31b8-4b58-8d49-6589b6249743","Activity's happening. It's not clear it's adding up to anything.","Lots of marketing, nothing feels connected",{"_uid":194,"component":174,"diagnosis":195,"statement":196},"10f1ac86-61ae-4943-9cd8-92203b576397","keep reading, we'll get there","Honestly, none of these are quite it. But something's off.","They're priority problems. Marketing works when you know what matters first.","Most marketing problems aren't marketing problems","Proof","Real situations. Real outcomes.",[202,209,215,221,226,230],{"not":203,"_uid":204,"title":205,"outcome":206,"component":207,"narrative":208},"a plan that breaks the first busy week","eca50124-520f-46bb-a2ed-ce31ad0c669c","Our marketing feels reactive","a cadence you can actually hold to","journey_stage","Reactive isn't a discipline problem — it's a visibility problem. When you can't see what's actually working, every new fire looks equally urgent. We start by finding the signal underneath the noise",{"not":210,"_uid":211,"title":212,"outcome":213,"component":207,"narrative":214},"just the day itself","be63e5a0-e7c2-4c5c-a261-4e85664ef9e3","Preparing for a major event","a plan for the weeks leading up to and following","An event is a moment, not a strategy. The teams that get real value from one usually decided what happens after it before the event even started. That's the gap we close first.",{"not":216,"_uid":217,"title":218,"outcome":219,"component":207,"narrative":220},"not a longer list of things to try","71828f75-b973-43dd-a209-1b7bd32227b4","Everything to everyone","one clear positioning to build from ","You don't need a bigger message. You need a sharper one. This usually isn't a content problem — it's a decision problem: which customer, which value, which story, said the same way everywhere.",{"not":145,"_uid":222,"title":223,"outcome":224,"component":207,"narrative":225},"29ea36f8-2db5-4b99-87dd-3ccccd98c41a","Expanding into a new market","a plan built for how this market actually buys","The playbook you created rarely transfers as-is. New market, new buyer behavior, sometimes a completely different sales motion. We start by testing what actually holds up.",{"not":145,"_uid":227,"title":192,"outcome":228,"component":207,"narrative":229},"cbc92037-b781-4e7d-a3c6-7d644377b186","one throughline the rest can build on","Activity isn't the problem — disconnection is. Each channel might be fine on its own, but if they're not telling one story, none of them compound. We start by finding the throughline.",{"not":231,"_uid":232,"title":233,"outcome":234,"component":207,"narrative":235},"form that assumes it already know","6565122c-2ed0-4e0a-9ea1-4d439a58f42e","Something else","a real conversation about what's happening","That's alright — most people don't walk in with a clean label for it either. Tell us what's actually going on, and we'll help you find the real starting point.","No one expects a single engineer to handle everything: mechanical, software, ML, and more. Marketing works the same way. So what do you actually need right now?","Let's figure out what's next","Journey","Where would you like to start?","Fractional GTM and product marketing strategy for founders and early-growth companies. Clarity on what to prioritize, not another list of tactics.","Insights","Patterns, out loud","Focus","Situation","What brings you here?","All the thinking","You wouldn't hire one engineer for everything","Thanks — talk soon.","home",[],"4abf4f13-06b2-4731-b189-23c426785b14","2026-07-16T01:12:34.215Z",[],1786498968706]