[{"data":1,"prerenderedAt":264},["ShallowReactive",2],{"site-settings":3,"proof-gtm-strategy-global-technology-partner":25,"homepage":170},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":15,"full_slug":15,"sort_by_date":16,"position":17,"tag_list":18,"is_startpage":19,"parent_id":20,"meta_data":16,"group_id":21,"first_published_at":22,"release_id":16,"lang":23,"path":16,"alternates":24,"default_full_slug":16,"translated_slugs":16},"Site Settings","2026-08-11T23:57:11.458Z","2026-08-12T00:26:37.065Z","2026-08-12T00:26:37.075Z",208089216888663,"a39b65e3-46fd-4011-80f2-74ab1466afff",{"_uid":11,"component":12,"hubspot_portal_id":13,"google_analytics_measurement_id":14},"7827dd1b-cc4e-47d1-96ce-e047a4eb6cf7","site_settings","243307040","G-KBXJEWDEHG","site-settings",null,-20,[],false,0,"c029b672-c701-468e-90b6-3e6212c1d64b","2026-08-11T23:57:11.498Z","default",[],{"name":26,"created_at":27,"published_at":28,"updated_at":29,"id":30,"uuid":31,"content":32,"slug":162,"full_slug":163,"sort_by_date":16,"position":164,"tag_list":165,"is_startpage":19,"parent_id":166,"meta_data":16,"group_id":167,"first_published_at":168,"release_id":16,"lang":23,"path":16,"alternates":169,"default_full_slug":16,"translated_slugs":16},"US GTM Strategy for Global Tech Partner","2026-07-16T21:40:57.715Z","2026-08-11T00:44:16.286Z","2026-08-11T00:44:16.301Z",198854482828133,"58093054-83a6-43ef-a556-9f6052b7da89",{"tag":33,"_uid":34,"body":35,"title":143,"client":144,"gallery":145,"results":146,"summary":147,"category":148,"component":149,"pull_line":150,"seo_title":151,"timeframe":152,"archive_image":153,"company_stage":160,"seo_description":161},"New market, old playbook","b0374548-e786-4fd2-be99-dc621e8c729a",{"type":36,"attrs":37,"content":38},"doc",{"backgroundColor":16},[39,47,73,78,87,92,115,120],{"type":40,"attrs":41,"content":43},"heading",{"level":42,"textAlign":16},2,[44],{"text":45,"type":46},"TL;DR","text",{"type":48,"content":49},"bullet_list",[50,59,66],{"type":51,"content":52},"list_item",[53],{"type":54,"attrs":55,"content":56},"paragraph",{"textAlign":16},[57],{"text":58,"type":46},"A 500-person Microsoft partner, two years into trying to break into the U.S., still unknown.",{"type":51,"content":60},[61],{"type":54,"attrs":62,"content":63},{"textAlign":16},[64],{"text":65,"type":46},"Twenty-plus marketers were producing plenty of activity, but every channel was telling a different story.",{"type":51,"content":67},[68],{"type":54,"attrs":69,"content":70},{"textAlign":16},[71],{"text":72,"type":46},"Fix wasn't more activity. It was one narrative, applied everywhere at once.",{"type":40,"attrs":74,"content":75},{"level":42,"textAlign":16},[76],{"text":77,"type":46},"The problem",{"type":54,"attrs":79,"content":80},{"textAlign":16},[81,83,85],{"text":82,"type":46},"An engineering-led company sells the way engineers think: explain the feature, wait for a technical buyer to recognize the value. That works in a market that already knows your category. It doesn't work in a market that's never heard of you.",{"type":84},"hard_break",{"text":86,"type":46},"PPC ran one message. Email ran another. Webinars stayed narrowly technical. Events got the biggest share of budget and mostly meant showing up with a booth — no plan for what happened after the show ended.",{"type":40,"attrs":88,"content":89},{"level":42,"textAlign":16},[90],{"text":91,"type":46},"What changed",{"type":48,"content":93},[94,101,108],{"type":51,"content":95},[96],{"type":54,"attrs":97,"content":98},{"textAlign":16},[99],{"text":100,"type":46},"One commercial story, instead of five disconnected ones — every channel now pointed at the same idea.",{"type":51,"content":102},[103],{"type":54,"attrs":104,"content":105},{"textAlign":16},[106],{"text":107,"type":46},"A shift already underway from feature-led selling to value-led selling, in partnership with the company's own EU sales lead and an outside Microsoft-relationship consultant already on the team.",{"type":51,"content":109},[110],{"type":54,"attrs":111,"content":112},{"textAlign":16},[113],{"text":114,"type":46},"Campaign architecture that gave PPC, email, and events a shared sequence instead of independent schedules.",{"type":40,"attrs":116,"content":117},{"level":42,"textAlign":16},[118],{"text":119,"type":46},"This might feel familiar if:",{"type":48,"content":121},[122,129,136],{"type":51,"content":123},[124],{"type":54,"attrs":125,"content":126},{"textAlign":16},[127],{"text":128,"type":46},"Your team is busy, but nobody could tell you if it's working.",{"type":51,"content":130},[131],{"type":54,"attrs":132,"content":133},{"textAlign":16},[134],{"text":135,"type":46},"Every channel has a different message and nobody planned it that way.",{"type":51,"content":137},[138],{"type":54,"attrs":139,"content":140},{"textAlign":16},[141],{"text":142,"type":46},"You've been trying to get known in a market for a while, without much to show for it.","Stopping the 'we'll be everything to everyone' problem.","500-person Microsoft partner expanding into the U.S.",[],"GTM strategy\nChannel positioning\nChange management\nCampaign architecture","Helped a 500-person Microsoft partner turn two years of scattered U.S. marketing activity into one coordinated commercial motion.","Strategy & Positioning","proof_story","Twenty-plus marketers. Finally rowing the same direction.","U.S. Go-to-Market Strategy for a Global Technology Partner","Ongoing engagement",{"id":154,"alt":155,"name":155,"focus":155,"title":155,"source":155,"filename":156,"copyright":155,"fieldtype":157,"meta_data":158,"is_external_url":19},207746862370785,"","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1536x1024\u002F5bc0d05238\u002Fus-gtm-for-global-tech-services-partner.png","asset",{"size":159},"1536x1024","Scale-up","How a 500-person technology partner unified fragmented marketing around one commercial narrative to build traction in the U.S. market.","gtm-strategy-global-technology-partner","proof-stories\u002Fgtm-strategy-global-technology-partner",-10,[],198553085394287,"4582b64e-fe8a-4231-954a-fcca0b3f8263","2026-07-16T21:42:11.734Z",[],{"name":171,"created_at":172,"published_at":173,"updated_at":174,"id":175,"uuid":176,"content":177,"slug":259,"full_slug":259,"sort_by_date":16,"position":20,"tag_list":260,"is_startpage":19,"parent_id":20,"meta_data":16,"group_id":261,"first_published_at":262,"release_id":16,"lang":23,"path":16,"alternates":263,"default_full_slug":16,"translated_slugs":16},"Home","2026-07-12T19:56:21.250Z","2026-08-11T22:48:54.633Z","2026-08-12T00:25:48.424Z",197413196826093,"3a9c74ba-539f-4bb2-bc4c-e937cfde0633",{"_uid":178,"component":179,"seo_title":180,"situations":181,"hero_subhead":207,"hero_headline":208,"proof_eyebrow":209,"proof_heading":210,"journey_stages":211,"marketing_body":246,"contact_heading":247,"journey_eyebrow":248,"journey_heading":249,"seo_description":250,"insights_eyebrow":251,"insights_heading":252,"marketing_eyebrow":253,"situation_eyebrow":254,"situation_heading":255,"insights_link_label":256,"marketing_statement":257,"contact_success_message":258},"ba62cb93-9b87-420c-a464-cc8b11111126","homepage","Fractional GTM & Marketing Strategy | Sticky Note Strategy",[182,187,191,195,199,203],{"_uid":183,"component":184,"diagnosis":185,"statement":186},"1def6667-e789-44c7-a549-7da4b184ae49","situation_card","You're moving fast, but never quite ahead of the next fire.","Our marketing feels reactive.",{"_uid":188,"component":184,"diagnosis":189,"statement":190},"49c69491-6dff-466f-ac83-df655ffacc4c","And once it's over, there's no plan for what happens next.","We're preparing for a major event.",{"_uid":192,"component":184,"diagnosis":193,"statement":194},"dcd0ee8f-79d8-4754-a0c0-a921ec32c966","Which usually means you're speaking to no one.","We're trying to be everything to everyone.",{"_uid":196,"component":184,"diagnosis":197,"statement":198},"f8c2ee57-fb26-4327-99ef-49de5dcbdf50","Same playbook, new market — worth checking if it still applies.","We're expanding into a new market.",{"_uid":200,"component":184,"diagnosis":201,"statement":202},"f8baa472-31b8-4b58-8d49-6589b6249743","Activity's happening. It's not clear it's adding up to anything.","Lots of marketing, nothing feels connected",{"_uid":204,"component":184,"diagnosis":205,"statement":206},"10f1ac86-61ae-4943-9cd8-92203b576397","keep reading, we'll get there","Honestly, none of these are quite it. But something's off.","They're priority problems. Marketing works when you know what matters first.","Most marketing problems aren't marketing problems","Proof","Real situations. Real outcomes.",[212,219,225,231,236,240],{"not":213,"_uid":214,"title":215,"outcome":216,"component":217,"narrative":218},"a plan that breaks the first busy week","eca50124-520f-46bb-a2ed-ce31ad0c669c","Our marketing feels reactive","a cadence you can actually hold to","journey_stage","Reactive isn't a discipline problem — it's a visibility problem. When you can't see what's actually working, every new fire looks equally urgent. We start by finding the signal underneath the noise",{"not":220,"_uid":221,"title":222,"outcome":223,"component":217,"narrative":224},"just the day itself","be63e5a0-e7c2-4c5c-a261-4e85664ef9e3","Preparing for a major event","a plan for the weeks leading up to and following","An event is a moment, not a strategy. The teams that get real value from one usually decided what happens after it before the event even started. That's the gap we close first.",{"not":226,"_uid":227,"title":228,"outcome":229,"component":217,"narrative":230},"not a longer list of things to try","71828f75-b973-43dd-a209-1b7bd32227b4","Everything to everyone","one clear positioning to build from ","You don't need a bigger message. You need a sharper one. This usually isn't a content problem — it's a decision problem: which customer, which value, which story, said the same way everywhere.",{"not":155,"_uid":232,"title":233,"outcome":234,"component":217,"narrative":235},"29ea36f8-2db5-4b99-87dd-3ccccd98c41a","Expanding into a new market","a plan built for how this market actually buys","The playbook you created rarely transfers as-is. New market, new buyer behavior, sometimes a completely different sales motion. We start by testing what actually holds up.",{"not":155,"_uid":237,"title":202,"outcome":238,"component":217,"narrative":239},"cbc92037-b781-4e7d-a3c6-7d644377b186","one throughline the rest can build on","Activity isn't the problem — disconnection is. Each channel might be fine on its own, but if they're not telling one story, none of them compound. We start by finding the throughline.",{"not":241,"_uid":242,"title":243,"outcome":244,"component":217,"narrative":245},"form that assumes it already know","6565122c-2ed0-4e0a-9ea1-4d439a58f42e","Something else","a real conversation about what's happening","That's alright — most people don't walk in with a clean label for it either. Tell us what's actually going on, and we'll help you find the real starting point.","No one expects a single engineer to handle everything: mechanical, software, ML, and more. Marketing works the same way. So what do you actually need right now?","Let's figure out what's next","Journey","Where would you like to start?","Fractional GTM and product marketing strategy for founders and early-growth companies. Clarity on what to prioritize, not another list of tactics.","Insights","Patterns, out loud","Focus","Situation","What brings you here?","All the thinking","You wouldn't hire one engineer for everything","Thanks — talk soon.","home",[],"4abf4f13-06b2-4731-b189-23c426785b14","2026-07-16T01:12:34.215Z",[],1786498968753]