[{"data":1,"prerenderedAt":208},["ShallowReactive",2],{"site-settings":3,"insight-stop-saying-we-should-do-a-webinar-start-with-why":25},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":15,"full_slug":15,"sort_by_date":16,"position":17,"tag_list":18,"is_startpage":19,"parent_id":20,"meta_data":16,"group_id":21,"first_published_at":22,"release_id":16,"lang":23,"path":16,"alternates":24,"default_full_slug":16,"translated_slugs":16},"Site Settings","2026-08-11T23:57:11.458Z","2026-08-12T00:26:37.065Z","2026-08-12T00:26:37.075Z",208089216888663,"a39b65e3-46fd-4011-80f2-74ab1466afff",{"_uid":11,"component":12,"hubspot_portal_id":13,"google_analytics_measurement_id":14},"7827dd1b-cc4e-47d1-96ce-e047a4eb6cf7","site_settings","243307040","G-KBXJEWDEHG","site-settings",null,-20,[],false,0,"c029b672-c701-468e-90b6-3e6212c1d64b","2026-08-11T23:57:11.498Z","default",[],{"name":26,"created_at":27,"published_at":28,"updated_at":29,"id":30,"uuid":31,"content":32,"slug":201,"full_slug":202,"sort_by_date":16,"position":203,"tag_list":204,"is_startpage":19,"parent_id":205,"meta_data":16,"group_id":206,"first_published_at":28,"release_id":16,"lang":23,"path":16,"alternates":207,"default_full_slug":16,"translated_slugs":16},"Stop Saying ‘We Should Do a Webinar’: Start With Why","2026-07-16T22:55:52.760Z","2026-07-19T20:00:44.597Z","2026-07-19T20:00:44.614Z",198872894532005,"5ba7adce-b139-4526-8054-8931e5ecfb0a",{"_uid":33,"body":34,"title":26,"excerpt":190,"category":191,"og_image":192,"component":198,"seo_title":199,"published_date":200,"seo_description":190},"187235bd-33bb-46b7-b849-3ee60a03ec44",{"type":35,"content":36},"doc",[37,59,63,73,80,90,94,99,110,132,137,157,161,166,170],{"type":38,"content":39},"paragraph",[40,43,48,50,52,54,58],{"text":41,"type":42},"The #1 thing I hate hearing as a marketer is: “","text",{"text":44,"type":42,"marks":45},"We should do a podcast.",[46],{"type":47},"italic",{"text":49,"type":42},"”",{"type":51},"hard_break",{"text":53,"type":42},"\nThe #2? “",{"text":55,"type":42,"marks":56},"We should do a webinar.",[57],{"type":47},{"text":49,"type":42},{"type":38,"content":60},[61],{"text":62,"type":42},"Don’t get me wrong. I love a good podcast. I love a good webinar. But when I hear those words, I shudder. They’re not “snap your fingers” tactics",{"type":38,"content":64},[65,67,71],{"text":66,"type":42},"Both require a clear goal, a why, and a plan. And that’s just to create the strategy. That’s not even the ",{"text":68,"type":42,"marks":69},"bill of materials",[70],{"type":47},{"text":72,"type":42},".",{"type":74,"attrs":75,"content":77},"heading",{"level":76},2,[78],{"text":79,"type":42},"Why Founders Already Understand Strategy in Product Development",{"type":38,"content":81},[82,84,88],{"text":83,"type":42},"Founders know this instinctively when it comes to product. Nobody comes up to you and says, “H",{"text":85,"type":42,"marks":86},"ey, your product is cool, but I need you to add X feature",[87],{"type":47},{"text":89,"type":42},",” and you drop everything to build it.",{"type":38,"content":91},[92],{"text":93,"type":42},"You’re playing a bigger game: following a roadmap, building a foundation, making choices that ladder up to a vision.",{"type":74,"attrs":95,"content":96},{"level":76},[97],{"text":98,"type":42},"Starting With the Why: The Same Goes for a Webinar (or Anything in Marketing)",{"type":38,"content":100},[101,103,108],{"text":102,"type":42},"The same way you wouldn’t build a new product feature without a strategy, you shouldn’t run a webinar without a clear reason behind it. A webinar isn’t valuable just because it exists. It’s valuable when it ties into ",{"text":104,"type":42,"marks":105},"a goal",[106],{"type":107},"bold",{"text":109,"type":42},". Are we trying to:",{"type":111,"content":112},"bullet_list",[113,120,126],{"type":114,"content":115},"list_item",[116],{"type":38,"content":117},[118],{"text":119,"type":42},"Engage prospects\u002Fcustomers and fill pipeline?",{"type":114,"content":121},[122],{"type":38,"content":123},[124],{"text":125,"type":42},"Create broad awareness and educate the market?",{"type":114,"content":127},[128],{"type":38,"content":129},[130],{"text":131,"type":42},"Show visible external activity for stakeholders (ahem, investors)?",{"type":74,"attrs":133,"content":134},{"level":76},[135],{"text":136,"type":42},"Webinars Require Buy-In and the Right Champion",{"type":111,"content":138},[139,145,151],{"type":114,"content":140},[141],{"type":38,"content":142},[143],{"text":144,"type":42},"A champion\u002Ftalking head who has the time, energy, and credibility to show up",{"type":114,"content":146},[147],{"type":38,"content":148},[149],{"text":150,"type":42},"Cross-team coordination to make it all work",{"type":114,"content":152},[153],{"type":38,"content":154},[155],{"text":156,"type":42},"Alignment on the plan",{"type":38,"content":158},[159],{"text":160,"type":42},"Then — and only then — a marketer can do their magic: spinning up ads, emails, landing pages, and campaigns around it.",{"type":74,"attrs":162,"content":163},{"level":76},[164],{"text":165,"type":42},"The Real Takeaway: Don’t Start With Format, Start With Outcome",{"type":38,"content":167},[168],{"text":169,"type":42},"When those pieces are in place, the results can be fantastic. But if you launch into a webinar just because it feels like you “should,” it quickly becomes busywork — and busywork rarely moves the needle.",{"type":38,"content":171},[172,174,178,179,180,182,186,187,188],{"text":173,"type":42},"Don’t start with ",{"text":175,"type":42,"marks":176},"format",[177],{"type":47},{"text":72,"type":42},{"type":51},{"text":181,"type":42},"\nStart with ",{"text":183,"type":42,"marks":184},"outcome",[185],{"type":47},{"text":72,"type":42},{"type":51},{"text":189,"type":42},"\nThen let format follow.","Webinars aren’t “snap your fingers” tactics. Learn why starting with goals, buy-in, and strategy makes the difference between busywork and impact.","Strategy & Positioning",{"id":193,"alt":194,"name":194,"focus":194,"title":194,"source":194,"filename":195,"copyright":194,"fieldtype":196,"meta_data":197,"is_external_url":19},199891489140941,"","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1024x1024\u002Fe4819e3b66\u002Fstop-saying-we-should-do-a-webinar-start-with-why.png","asset",{},"blog_post","Stop Saying ‘We Should Do a Webinar’: Start With Why| Messaging & GTM for Early-Stage Businesses","2025-09-30 00:00","stop-saying-we-should-do-a-webinar-start-with-why","blog-posts\u002Fstop-saying-we-should-do-a-webinar-start-with-why",-110,[],198184223050460,"80259bda-4d9c-45fe-99b0-83ab200fdad3",[],1786498968287]