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This guide helps you identify your core marketing pain, understand which mindset you’re leading from, and choose the right kind of support, without wasting budget or momentum.",{"id":90,"alt":39,"name":39,"focus":39,"title":39,"source":39,"filename":91,"copyright":39,"fieldtype":41,"meta_data":92,"is_external_url":19},199889591693422,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1536x1024\u002F32483f3ec3\u002Ffounder-paths-to-marketing.png",{},"The Marketing Diagnostic for Early-Stage Founders | Sticky Note Strategy","2025-11-18 00:00","A practical marketing diagnostic for early-stage founders who feel stuck. 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Learn why defining your ICP speeds up sales cycles and keeps your GTM focused.",{"id":252,"alt":39,"name":39,"focus":39,"title":39,"source":39,"filename":253,"copyright":39,"fieldtype":41,"meta_data":254,"is_external_url":19},199891854323935,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1200x1200\u002Ff92011c820\u002Fideal-customer-profile-icp-bullsye.png",{},"Stop Selling to Everyone: Start With an ICP| Messaging & GTM for Early-Stage Businesses","2025-09-10 00:00","stop-selling-to-everyone-why-every-founder-needs-an-icp","blog-posts\u002Fstop-selling-to-everyone-why-every-founder-needs-an-icp",-100,[50],"086d85a4-2194-4df7-9d46-de6b5acbaaea","2026-07-19T20:06:24.484Z",[],{"name":265,"created_at":266,"published_at":267,"updated_at":268,"id":269,"uuid":270,"content":271,"slug":281,"full_slug":282,"sort_by_date":16,"position":283,"tag_list":284,"is_startpage":19,"parent_id":51,"meta_data":16,"group_id":285,"first_published_at":267,"release_id":16,"lang":23,"path":16,"alternates":286,"default_full_slug":16,"translated_slugs":16},"3 Reasons Social Still Belongs in Your GTM Strategy","2026-07-16T22:55:52.172Z","2026-07-19T20:07:51.595Z","2026-07-19T20:07:51.608Z",198872892123555,"73fc9b8b-5e2a-4df5-ae17-424d4bdad608",{"_uid":272,"title":265,"excerpt":273,"category":36,"og_image":274,"component":43,"seo_title":278,"published_date":279,"seo_description":280},"ea63dc11-8082-44eb-9bd7-f56d3c8dfed9","Social media isn’t the sole growth engine anymore, but it still plays a crucial role in early-stage marketing. Here are three reasons it continues to earn its keep in an integrated GTM strategy.",{"id":275,"alt":39,"name":39,"focus":39,"title":39,"source":39,"filename":276,"copyright":39,"fieldtype":41,"meta_data":277,"is_external_url":19},199893145821484,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1024x1024\u002Ffc892089d1\u002Fmarketing-funnel-with-social-icons.png",{},"3 Reasons Social Still Belongs in Your GTM Strategy | Messaging & GTM for Early-Stage Businesses","2025-08-27 00:00","Discover why social media still matters for B2B startups. Learn three key reasons it drives visibility, trust, and content distribution in your GTM.","3-reasons-social-still-belongs-in-your-gtm-strategy","blog-posts\u002F3-reasons-social-still-belongs-in-your-gtm-strategy",-90,[50],"05bc6d91-1346-4374-8739-ce8e6c60742b",[],{"name":288,"created_at":289,"published_at":290,"updated_at":291,"id":292,"uuid":293,"content":294,"slug":304,"full_slug":305,"sort_by_date":16,"position":306,"tag_list":307,"is_startpage":19,"parent_id":51,"meta_data":16,"group_id":309,"first_published_at":290,"release_id":16,"lang":23,"path":16,"alternates":310,"default_full_slug":16,"translated_slugs":16},"The Three Pillars of Early-Stage Marketing","2026-07-16T22:55:51.821Z","2026-07-19T20:09:23.990Z","2026-07-19T20:09:24.007Z",198872890689954,"da5168b6-aa90-44a0-893f-0968470cb0c6",{"_uid":295,"title":288,"excerpt":296,"category":36,"og_image":297,"component":43,"seo_title":301,"published_date":302,"seo_description":303},"71492a73-ee5f-4158-8f04-9b2a311702ba","Discover the three pillars of early-stage marketing—product marketing, demand generation, and brand, and why alignment is critical to building a differentiated go-to-market strategy in today’s AI-saturated market.",{"id":298,"alt":39,"name":39,"focus":39,"title":39,"source":39,"filename":299,"copyright":39,"fieldtype":41,"meta_data":300,"is_external_url":19},199893628920132,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1024x1024\u002F999c205572\u002Fmarketing-trio-product-demand-gen-brand.jpg",{},"The Three Pillars of Early-Stage Marketing | Messaging & GTM for Early-Stage Businesses","2025-08-25 00:00","Learn how product marketing, demand generation, and brand work together to build a strong go-to-market foundation for early-growth companies.","the-three-pillars-of-early-stage-marketing","blog-posts\u002Fthe-three-pillars-of-early-stage-marketing",-80,[50,308],"Messaging & Positioning","827f40ba-c8c0-4c42-b62b-a74384735bf3",[],{"name":312,"created_at":313,"published_at":314,"updated_at":315,"id":316,"uuid":317,"content":318,"slug":327,"full_slug":328,"sort_by_date":16,"position":329,"tag_list":330,"is_startpage":19,"parent_id":51,"meta_data":16,"group_id":331,"first_published_at":332,"release_id":16,"lang":23,"path":16,"alternates":333,"default_full_slug":16,"translated_slugs":16},"Messaging Framework for Startups: A Simple Cheat Sheet to Align Your Team","2026-07-16T22:55:51.586Z","2026-08-12T01:29:52.421Z","2026-08-12T01:29:52.437Z",198872889731489,"f5c8db70-ea90-4a56-bfcb-f44383a75dc9",{"_uid":319,"title":312,"excerpt":320,"category":36,"og_image":321,"component":43,"seo_title":325,"published_date":326,"seo_description":320},"b6cede72-5249-4a84-b56b-0602b4d63ee2","Free messaging cheat sheet for startups. Align your team fast with a simple framework: one-line product description, pitch, positioning, pillars.",{"id":322,"alt":39,"name":39,"focus":39,"title":39,"source":39,"filename":323,"copyright":39,"fieldtype":41,"meta_data":324,"is_external_url":19},199893915697487,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1024x1024\u002Fbb1bd63fee\u002Fmessaging-framework-sticky-notes.png",{},"Messaging Framework for Startups: A Simple Cheat Sheet to Align Your Team| Messaging & GTM for Early-Stage Businesses","2025-08-07 00:00","messaging-framework-for-startups-a-simple-cheat-sheet-to-align-your-team","blog-posts\u002Fmessaging-framework-for-startups-a-simple-cheat-sheet-to-align-your-team",-70,[308],"68ea6b03-da66-49ea-b88e-9f8404563984","2026-07-19T20:10:35.504Z",[],{"name":335,"created_at":336,"published_at":337,"updated_at":338,"id":339,"uuid":340,"content":341,"slug":351,"full_slug":352,"sort_by_date":16,"position":353,"tag_list":354,"is_startpage":19,"parent_id":51,"meta_data":16,"group_id":355,"first_published_at":337,"release_id":16,"lang":23,"path":16,"alternates":356,"default_full_slug":16,"translated_slugs":16},"Let ‘Em Talk: A Low-Lift Customer Insight Strategy for Lean Teams","2026-07-16T22:55:51.348Z","2026-07-19T20:14:48.682Z","2026-07-19T20:14:48.695Z",198872888748448,"383ba57d-848f-40cc-a8c0-cae5cbbf3ff6",{"_uid":342,"title":335,"excerpt":343,"category":344,"og_image":345,"component":43,"seo_title":349,"published_date":350,"seo_description":343},"9ad7baaa-88dc-4b0b-b644-3db903af3fce","Learn how early stage teams can use open-ended conversations + AI to uncover customer insights that fuel smarter messaging and go-to-market strategy.","Customer Insight",{"id":346,"alt":39,"name":39,"focus":39,"title":39,"source":39,"filename":347,"copyright":39,"fieldtype":41,"meta_data":348,"is_external_url":19},199894856151420,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1080x1080\u002Fde39dfa7fb\u002Fsticky-note-stack-for-note-taking.png",{},"Let ‘Em Talk: A Low-Lift Customer Insight Strategy for Lean Teams| Messaging & GTM for Early-Stage Teams","2025-08-06 00:00","let-em-talk-a-low-lift-customer-insight-strategy-for-lean-teams","blog-posts\u002Flet-em-talk-a-low-lift-customer-insight-strategy-for-lean-teams",-60,[50],"fe4eaa70-eb64-418a-8755-86740d438b82",[],{"name":358,"created_at":359,"published_at":360,"updated_at":361,"id":362,"uuid":363,"content":364,"slug":374,"full_slug":375,"sort_by_date":16,"position":376,"tag_list":377,"is_startpage":19,"parent_id":51,"meta_data":16,"group_id":378,"first_published_at":360,"release_id":16,"lang":23,"path":16,"alternates":379,"default_full_slug":16,"translated_slugs":16},"Messaging That Moves Markets—Even Your Competitors’","2026-07-16T22:55:51.119Z","2026-07-19T20:16:40.742Z","2026-07-19T20:16:40.758Z",198872887818655,"ef83c06e-f28b-4af4-b955-077de6acdafa",{"_uid":365,"title":358,"excerpt":366,"category":36,"og_image":367,"component":43,"seo_title":371,"published_date":372,"seo_description":373},"ca708227-cf8c-440a-891f-016ff3359640","A larger competitor copied the messaging I built from direct customer insight—proof that even early-growth teams can lead the narrative. When your message is clear, intentional, and rooted in real pain points, it doesn’t just resonate, it gets noticed.",{"id":368,"alt":39,"name":39,"focus":39,"title":39,"source":39,"filename":369,"copyright":39,"fieldtype":41,"meta_data":370,"is_external_url":19},199895418356114,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1024x768\u002Faad86d34fb\u002Fmessaging-copied.png",{},"Messaging That Moves Markets—Even Your Competitors’ | Messaging & GTM for Early-Stage Teams","2025-07-17 00:00","Learn how strategic, insight-driven messaging helped define the narrative in a competitive market—and why a larger competitor copying it was the ultimate validation. A practical story for founders and marketers building bold, buyer-aligned positioning.","messaging-that-moves-marketseven-your-competitors","blog-posts\u002Fmessaging-that-moves-marketseven-your-competitors",-50,[308],"8514268d-8f0a-49ac-9eb0-c696e2b8cfea",[],{"name":381,"created_at":382,"published_at":383,"updated_at":384,"id":385,"uuid":386,"content":387,"slug":397,"full_slug":398,"sort_by_date":16,"position":20,"tag_list":399,"is_startpage":19,"parent_id":51,"meta_data":16,"group_id":400,"first_published_at":383,"release_id":16,"lang":23,"path":16,"alternates":401,"default_full_slug":16,"translated_slugs":16},"From Spark to Strategy: How I Pressure-Test SaaS Marketing Before I Scale It","2026-07-16T22:55:49.529Z","2026-07-19T20:26:38.683Z","2026-07-19T20:26:38.696Z",198872881297818,"74e29c2a-061e-45fc-9e5e-8998b49f4313",{"_uid":388,"title":381,"excerpt":389,"category":36,"og_image":390,"component":43,"seo_title":394,"published_date":395,"seo_description":396},"267a5f6f-84ba-43a6-a1ab-168b1a7265b8","Before you scale your SaaS marketing, stress test it. This post shares how small, focused experiments, like boosting LinkedIn content in a 150-account market, can reveal what resonates, without wasting time or budget.",{"id":391,"alt":39,"name":39,"focus":39,"title":39,"source":39,"filename":392,"copyright":39,"fieldtype":41,"meta_data":393,"is_external_url":19},199897821336067,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1536x1024\u002F82b353218f\u002Fspark-to-strategy-spark-on-wool.png",{},"Sense Before You Scale | Messaging & GTM for Early-Stage Teams","2025-07-15 00:00","Smart growth starts with sensing, not scaling. Learn how one early-stage SaaS marketing experiment—boosting aligned LinkedIn content—led to real traction in a 150-account market. A practical read for founders and lean teams navigating go-to-market strategy.","how-to-stress-test-your-saas-marketing-before-you-scale-it","blog-posts\u002Fhow-to-stress-test-your-saas-marketing-before-you-scale-it",[50,308],"f31c441a-3963-454e-922f-b5c25084824d",[],{"name":403,"created_at":404,"published_at":405,"updated_at":406,"id":407,"uuid":408,"content":409,"slug":418,"full_slug":419,"sort_by_date":16,"position":420,"tag_list":421,"is_startpage":19,"parent_id":51,"meta_data":16,"group_id":422,"first_published_at":405,"release_id":16,"lang":23,"path":16,"alternates":423,"default_full_slug":16,"translated_slugs":16},"Turning Customer Calls Into Messaging That Works","2026-07-16T22:55:50.435Z","2026-07-19T20:22:05.933Z","2026-07-19T20:22:05.949Z",198872885008797,"5b46a7cc-7a94-49db-9bcc-5467feb08119",{"_uid":410,"title":403,"excerpt":411,"category":36,"og_image":412,"component":43,"seo_title":416,"published_date":417,"seo_description":411},"7a8c609b-e09c-4e5b-b92e-f7394595b13b","Messaging isn’t about guessing; it’s about listening. This post shows how building customer interviews into your workflow early can turn a single conversation into powerful messaging, case studies, and insights that actually resonate.",{"id":413,"alt":39,"name":39,"focus":39,"title":39,"source":39,"filename":414,"copyright":39,"fieldtype":41,"meta_data":415,"is_external_url":19},199896754168264,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F3000x2000\u002F59a6ab3979\u002Fwoman-video-conference-call-with-clients.jpg",{},"Turning Customer Calls Into Messaging That Works | Messaging & GTM for Early-Stage Teams","2025-07-01 00:00","turning-customer-calls-into-messaging-that-works","blog-posts\u002Fturning-customer-calls-into-messaging-that-works",-30,[50,308],"254a3e7e-7cd4-44ab-abda-6557aad9077d",[],{"name":425,"created_at":426,"published_at":427,"updated_at":428,"id":429,"uuid":430,"content":431,"slug":440,"full_slug":441,"sort_by_date":16,"position":17,"tag_list":442,"is_startpage":19,"parent_id":51,"meta_data":16,"group_id":443,"first_published_at":444,"release_id":16,"lang":23,"path":16,"alternates":445,"default_full_slug":16,"translated_slugs":16},"Messaging Isn’t Step One—It’s Step Five","2026-07-16T22:55:50.101Z","2026-07-19T20:23:34.446Z","2026-07-19T20:23:34.458Z",198872883640732,"c2dc519f-3fe1-4125-acf2-d578aa28a56d",{"_uid":432,"title":425,"excerpt":433,"category":36,"og_image":434,"component":43,"seo_title":438,"published_date":439,"seo_description":433},"0d4c086e-702d-4b11-960c-f9f36a2d3a2e","Messaging isn’t just a deliverable. It’s the result of deep work across customer insights, product collaboration, and market analysis. This post shares why starting with strategy (not copy) leads to messaging that resonates and launches that actually land.",{"id":435,"alt":39,"name":39,"focus":39,"title":39,"source":39,"filename":436,"copyright":39,"fieldtype":41,"meta_data":437,"is_external_url":19},199897087406557,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F3000x2000\u002F2e7ca8c61e\u002Flights-prisms-effect-close-up.jpg",{},"Messaging Isn’t Step One—It’s Step Five | Messaging & GTM for Early-Stage Teams","2025-06-25 00:00","messaging-isnt-step-one-its-step-five","blog-posts\u002Fmessaging-isnt-step-one-its-step-five",[50,308],"61acd2ee-080d-44c5-bd7f-b4c0e586a194","2026-07-19T20:23:26.646Z",[],{"name":447,"created_at":448,"published_at":449,"updated_at":450,"id":451,"uuid":452,"content":453,"slug":463,"full_slug":464,"sort_by_date":16,"position":465,"tag_list":466,"is_startpage":19,"parent_id":51,"meta_data":16,"group_id":467,"first_published_at":449,"release_id":16,"lang":23,"path":16,"alternates":468,"default_full_slug":16,"translated_slugs":16},"Events as GTM Strategy: How Product Marketing Builds Trust at Eye Level","2026-07-16T22:55:49.868Z","2026-07-19T20:25:15.876Z","2026-07-19T20:25:15.892Z",198872882690459,"4e810f19-3311-4750-b537-c42b17198189",{"_uid":454,"title":447,"excerpt":455,"category":36,"og_image":456,"component":43,"seo_title":460,"published_date":461,"seo_description":462},"8ddf313f-4b0c-4b3b-be95-e86e5be7bd60","When your market is small, product marketing becomes deeply personal. Learn how strategic, customer-centric event marketing turned a vertical SaaS booth into a stage for resonance, relationships, and real results.",{"id":457,"alt":39,"name":39,"focus":39,"title":39,"source":39,"filename":458,"copyright":39,"fieldtype":41,"meta_data":459,"is_external_url":19},199897471881708,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F648x590\u002Fa774726fee\u002Fmicrosoft-dynamics-user-group-at-dynamicscon-2025.png",{},"Events as GTM Strategy | Messaging & GTM for Early-Stage Teams","2025-06-18 00:00","Event marketing isn’t just about showing up—it’s about showing up with purpose. Learn how a lean PMM strategy turned trade shows into powerful GTM channels through customer credibility, real conversations, and in-market validation.","events-as-gtm-strategy-how-marketing-builds-trust-at-eye-level","blog-posts\u002Fevents-as-gtm-strategy-how-marketing-builds-trust-at-eye-level",-10,[50],"a1b5255b-1fde-4737-98ac-f98a2042c50d",[],{"name":470,"created_at":471,"published_at":472,"updated_at":473,"id":474,"uuid":475,"content":476,"slug":558,"full_slug":558,"sort_by_date":16,"position":20,"tag_list":559,"is_startpage":19,"parent_id":20,"meta_data":16,"group_id":560,"first_published_at":561,"release_id":16,"lang":23,"path":16,"alternates":562,"default_full_slug":16,"translated_slugs":16},"Home","2026-07-12T19:56:21.250Z","2026-08-11T22:48:54.633Z","2026-08-12T00:25:48.424Z",197413196826093,"3a9c74ba-539f-4bb2-bc4c-e937cfde0633",{"_uid":477,"component":478,"seo_title":479,"situations":480,"hero_subhead":506,"hero_headline":507,"proof_eyebrow":508,"proof_heading":509,"journey_stages":510,"marketing_body":545,"contact_heading":546,"journey_eyebrow":547,"journey_heading":548,"seo_description":549,"insights_eyebrow":550,"insights_heading":551,"marketing_eyebrow":552,"situation_eyebrow":553,"situation_heading":554,"insights_link_label":555,"marketing_statement":556,"contact_success_message":557},"ba62cb93-9b87-420c-a464-cc8b11111126","homepage","Fractional GTM & Marketing Strategy | Sticky Note Strategy",[481,486,490,494,498,502],{"_uid":482,"component":483,"diagnosis":484,"statement":485},"1def6667-e789-44c7-a549-7da4b184ae49","situation_card","You're moving fast, but never quite ahead of the next fire.","Our marketing feels reactive.",{"_uid":487,"component":483,"diagnosis":488,"statement":489},"49c69491-6dff-466f-ac83-df655ffacc4c","And once it's over, there's no plan for what happens next.","We're preparing for a major event.",{"_uid":491,"component":483,"diagnosis":492,"statement":493},"dcd0ee8f-79d8-4754-a0c0-a921ec32c966","Which usually means you're speaking to no one.","We're trying to be everything to everyone.",{"_uid":495,"component":483,"diagnosis":496,"statement":497},"f8c2ee57-fb26-4327-99ef-49de5dcbdf50","Same playbook, new market — worth checking if it still applies.","We're expanding into a new market.",{"_uid":499,"component":483,"diagnosis":500,"statement":501},"f8baa472-31b8-4b58-8d49-6589b6249743","Activity's happening. It's not clear it's adding up to anything.","Lots of marketing, nothing feels connected",{"_uid":503,"component":483,"diagnosis":504,"statement":505},"10f1ac86-61ae-4943-9cd8-92203b576397","keep reading, we'll get there","Honestly, none of these are quite it. But something's off.","They're priority problems. Marketing works when you know what matters first.","Most marketing problems aren't marketing problems","Proof","Real situations. Real outcomes.",[511,518,524,530,535,539],{"not":512,"_uid":513,"title":514,"outcome":515,"component":516,"narrative":517},"a plan that breaks the first busy week","eca50124-520f-46bb-a2ed-ce31ad0c669c","Our marketing feels reactive","a cadence you can actually hold to","journey_stage","Reactive isn't a discipline problem — it's a visibility problem. When you can't see what's actually working, every new fire looks equally urgent. We start by finding the signal underneath the noise",{"not":519,"_uid":520,"title":521,"outcome":522,"component":516,"narrative":523},"just the day itself","be63e5a0-e7c2-4c5c-a261-4e85664ef9e3","Preparing for a major event","a plan for the weeks leading up to and following","An event is a moment, not a strategy. The teams that get real value from one usually decided what happens after it before the event even started. That's the gap we close first.",{"not":525,"_uid":526,"title":527,"outcome":528,"component":516,"narrative":529},"not a longer list of things to try","71828f75-b973-43dd-a209-1b7bd32227b4","Everything to everyone","one clear positioning to build from ","You don't need a bigger message. You need a sharper one. This usually isn't a content problem — it's a decision problem: which customer, which value, which story, said the same way everywhere.",{"not":39,"_uid":531,"title":532,"outcome":533,"component":516,"narrative":534},"29ea36f8-2db5-4b99-87dd-3ccccd98c41a","Expanding into a new market","a plan built for how this market actually buys","The playbook you created rarely transfers as-is. New market, new buyer behavior, sometimes a completely different sales motion. We start by testing what actually holds up.",{"not":39,"_uid":536,"title":501,"outcome":537,"component":516,"narrative":538},"cbc92037-b781-4e7d-a3c6-7d644377b186","one throughline the rest can build on","Activity isn't the problem — disconnection is. Each channel might be fine on its own, but if they're not telling one story, none of them compound. We start by finding the throughline.",{"not":540,"_uid":541,"title":542,"outcome":543,"component":516,"narrative":544},"form that assumes it already know","6565122c-2ed0-4e0a-9ea1-4d439a58f42e","Something else","a real conversation about what's happening","That's alright — most people don't walk in with a clean label for it either. Tell us what's actually going on, and we'll help you find the real starting point.","No one expects a single engineer to handle everything: mechanical, software, ML, and more. Marketing works the same way. So what do you actually need right now?","Let's figure out what's next","Journey","Where would you like to start?","Fractional GTM and product marketing strategy for founders and early-growth companies. Clarity on what to prioritize, not another list of tactics.","Insights","Patterns, out loud","Focus","Situation","What brings you here?","All the thinking","You wouldn't hire one engineer for everything","Thanks — talk soon.","home",[],"4abf4f13-06b2-4731-b189-23c426785b14","2026-07-16T01:12:34.215Z",[],{"name":550,"created_at":564,"published_at":565,"updated_at":566,"id":567,"uuid":568,"content":569,"slug":575,"full_slug":575,"sort_by_date":16,"position":17,"tag_list":576,"is_startpage":19,"parent_id":16,"meta_data":16,"group_id":577,"first_published_at":578,"release_id":16,"lang":23,"path":16,"alternates":579,"default_full_slug":16,"translated_slugs":16},"2026-07-27T01:44:46.993Z","2026-07-27T01:50:07.468Z","2026-07-27T01:50:07.478Z",202453348354144,"7d15d007-5271-472b-aadf-c6127c975f99",{"_uid":570,"subhead":571,"component":572,"seo_title":573,"seo_description":574},"4b26ecb5-e3b1-4621-9de2-72a8a1ef5db3","What keeps coming up in conversations with founders.","insights_archive","Marketing & GTM Insights for Founders | Sticky Note Strategy","Practical thinking on marketing strategy, GTM, and priority-setting — drawn from real conversations with founders and early-growth teams.","insights",[],"6c2c08e8-ac46-4133-8e3e-c4f44d02466b","2026-07-27T01:45:27.033Z",[],1786498968802]