[{"data":1,"prerenderedAt":117},["ShallowReactive",2],{"site-settings":3,"insight-3-reasons-social-still-belongs-in-your-gtm-strategy":25},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":15,"full_slug":15,"sort_by_date":16,"position":17,"tag_list":18,"is_startpage":19,"parent_id":20,"meta_data":16,"group_id":21,"first_published_at":22,"release_id":16,"lang":23,"path":16,"alternates":24,"default_full_slug":16,"translated_slugs":16},"Site Settings","2026-08-11T23:57:11.458Z","2026-08-12T00:26:37.065Z","2026-08-12T00:26:37.075Z",208089216888663,"a39b65e3-46fd-4011-80f2-74ab1466afff",{"_uid":11,"component":12,"hubspot_portal_id":13,"google_analytics_measurement_id":14},"7827dd1b-cc4e-47d1-96ce-e047a4eb6cf7","site_settings","243307040","G-KBXJEWDEHG","site-settings",null,-20,[],false,0,"c029b672-c701-468e-90b6-3e6212c1d64b","2026-08-11T23:57:11.498Z","default",[],{"name":26,"created_at":27,"published_at":28,"updated_at":29,"id":30,"uuid":31,"content":32,"slug":109,"full_slug":110,"sort_by_date":16,"position":111,"tag_list":112,"is_startpage":19,"parent_id":114,"meta_data":16,"group_id":115,"first_published_at":28,"release_id":16,"lang":23,"path":16,"alternates":116,"default_full_slug":16,"translated_slugs":16},"3 Reasons Social Still Belongs in Your GTM Strategy","2026-07-16T22:55:52.172Z","2026-07-19T20:07:51.595Z","2026-07-19T20:07:51.608Z",198872892123555,"73fc9b8b-5e2a-4df5-ae17-424d4bdad608",{"_uid":33,"body":34,"title":26,"excerpt":97,"category":98,"og_image":99,"component":105,"seo_title":106,"published_date":107,"seo_description":108},"ea63dc11-8082-44eb-9bd7-f56d3c8dfed9",{"type":35,"content":36},"doc",[37,43,47,51,57,61,67,71,76,80,85,89,93],{"type":38,"content":39},"paragraph",[40],{"text":41,"type":42},"Lately, I’ve been hearing the take that “social is dead.” I’m not buying it.","text",{"type":38,"content":44},[45],{"text":46,"type":42},"Yes, it may take 20 touches before someone fills out a form. That creates more noise, but each touch still counts, and a social impression is still a touch. It’s relatively low lift, and when those posts link back to your site, they even contribute to SEO and local relevance.",{"type":38,"content":48},[49],{"text":50,"type":42},"The real cost of abandoning social? You’ll need to make up those touches elsewhere: more email, more calls, more ads. And honestly, who wants to send another email if they don’t have to?",{"type":52,"attrs":53,"content":55},"heading",{"level":54},2,[56],{"text":26,"type":42},{"type":38,"content":58},[59],{"text":60,"type":42},"Here’s why social still earns its keep in an integrated go-to-market strategy:",{"type":52,"attrs":62,"content":64},{"level":63},3,[65],{"text":66,"type":42},"1️⃣ Passive Visibility That Stacks",{"type":38,"content":68},[69],{"text":70,"type":42},"Every post is another breadcrumb. Over time, those small moments of visibility add up.",{"type":52,"attrs":72,"content":73},{"level":63},[74],{"text":75,"type":42},"2️⃣ A Layer of Trust",{"type":38,"content":77},[78],{"text":79,"type":42},"An active social feed signals credibility. If someone checks your company out, a “quiet” feed can raise questions.",{"type":52,"attrs":81,"content":82},{"level":63},[83],{"text":84,"type":42},"3️⃣ A Distribution Channel",{"type":38,"content":86},[87],{"text":88,"type":42},"You’re already creating content—social gives you another way to share it and extend its reach.",{"type":38,"content":90},[91],{"text":92,"type":42},"No, social isn’t the sole growth engine anymore. But as part of a broader, integrated plan? It absolutely still pulls its weight.",{"type":38,"content":94},[95],{"text":96,"type":42},"Looking for ways to make social work harder for your GTM without burning cycles? That’s exactly what I help early-growth teams figure out.","Social media isn’t the sole growth engine anymore, but it still plays a crucial role in early-stage marketing. Here are three reasons it continues to earn its keep in an integrated GTM strategy.","Strategy & Positioning",{"id":100,"alt":101,"name":101,"focus":101,"title":101,"source":101,"filename":102,"copyright":101,"fieldtype":103,"meta_data":104,"is_external_url":19},199893145821484,"","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1024x1024\u002Ffc892089d1\u002Fmarketing-funnel-with-social-icons.png","asset",{},"blog_post","3 Reasons Social Still Belongs in Your GTM Strategy | Messaging & GTM for Early-Stage Businesses","2025-08-27 00:00","Discover why social media still matters for B2B startups. Learn three key reasons it drives visibility, trust, and content distribution in your GTM.","3-reasons-social-still-belongs-in-your-gtm-strategy","blog-posts\u002F3-reasons-social-still-belongs-in-your-gtm-strategy",-90,[113],"Go-to-Market Strategy",198184223050460,"05bc6d91-1346-4374-8739-ce8e6c60742b",[],1786498968431]