[{"data":1,"prerenderedAt":287},["ShallowReactive",2],{"site-settings":3,"homepage":25,"proof-stories":120,"homepage-insights":213},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":15,"full_slug":15,"sort_by_date":16,"position":17,"tag_list":18,"is_startpage":19,"parent_id":20,"meta_data":16,"group_id":21,"first_published_at":22,"release_id":16,"lang":23,"path":16,"alternates":24,"default_full_slug":16,"translated_slugs":16},"Site Settings","2026-08-11T23:57:11.458Z","2026-08-12T00:26:37.065Z","2026-08-12T00:26:37.075Z",208089216888663,"a39b65e3-46fd-4011-80f2-74ab1466afff",{"_uid":11,"component":12,"hubspot_portal_id":13,"google_analytics_measurement_id":14},"7827dd1b-cc4e-47d1-96ce-e047a4eb6cf7","site_settings","243307040","G-KBXJEWDEHG","site-settings",null,-20,[],false,0,"c029b672-c701-468e-90b6-3e6212c1d64b","2026-08-11T23:57:11.498Z","default",[],{"name":26,"created_at":27,"published_at":28,"updated_at":29,"id":30,"uuid":31,"content":32,"slug":115,"full_slug":115,"sort_by_date":16,"position":20,"tag_list":116,"is_startpage":19,"parent_id":20,"meta_data":16,"group_id":117,"first_published_at":118,"release_id":16,"lang":23,"path":16,"alternates":119,"default_full_slug":16,"translated_slugs":16},"Home","2026-07-12T19:56:21.250Z","2026-08-11T22:48:54.633Z","2026-08-12T00:25:48.424Z",197413196826093,"3a9c74ba-539f-4bb2-bc4c-e937cfde0633",{"_uid":33,"component":34,"seo_title":35,"situations":36,"hero_subhead":62,"hero_headline":63,"proof_eyebrow":64,"proof_heading":65,"journey_stages":66,"marketing_body":102,"contact_heading":103,"journey_eyebrow":104,"journey_heading":105,"seo_description":106,"insights_eyebrow":107,"insights_heading":108,"marketing_eyebrow":109,"situation_eyebrow":110,"situation_heading":111,"insights_link_label":112,"marketing_statement":113,"contact_success_message":114},"ba62cb93-9b87-420c-a464-cc8b11111126","homepage","Fractional GTM & Marketing Strategy | Sticky Note Strategy",[37,42,46,50,54,58],{"_uid":38,"component":39,"diagnosis":40,"statement":41},"1def6667-e789-44c7-a549-7da4b184ae49","situation_card","You're moving fast, but never quite ahead of the next fire.","Our marketing feels reactive.",{"_uid":43,"component":39,"diagnosis":44,"statement":45},"49c69491-6dff-466f-ac83-df655ffacc4c","And once it's over, there's no plan for what happens next.","We're preparing for a major event.",{"_uid":47,"component":39,"diagnosis":48,"statement":49},"dcd0ee8f-79d8-4754-a0c0-a921ec32c966","Which usually means you're speaking to no one.","We're trying to be everything to everyone.",{"_uid":51,"component":39,"diagnosis":52,"statement":53},"f8c2ee57-fb26-4327-99ef-49de5dcbdf50","Same playbook, new market — worth checking if it still applies.","We're expanding into a new market.",{"_uid":55,"component":39,"diagnosis":56,"statement":57},"f8baa472-31b8-4b58-8d49-6589b6249743","Activity's happening. It's not clear it's adding up to anything.","Lots of marketing, nothing feels connected",{"_uid":59,"component":39,"diagnosis":60,"statement":61},"10f1ac86-61ae-4943-9cd8-92203b576397","keep reading, we'll get there","Honestly, none of these are quite it. But something's off.","They're priority problems. Marketing works when you know what matters first.","Most marketing problems aren't marketing problems","Proof","Real situations. Real outcomes.",[67,74,80,86,92,96],{"not":68,"_uid":69,"title":70,"outcome":71,"component":72,"narrative":73},"a plan that breaks the first busy week","eca50124-520f-46bb-a2ed-ce31ad0c669c","Our marketing feels reactive","a cadence you can actually hold to","journey_stage","Reactive isn't a discipline problem — it's a visibility problem. When you can't see what's actually working, every new fire looks equally urgent. We start by finding the signal underneath the noise",{"not":75,"_uid":76,"title":77,"outcome":78,"component":72,"narrative":79},"just the day itself","be63e5a0-e7c2-4c5c-a261-4e85664ef9e3","Preparing for a major event","a plan for the weeks leading up to and following","An event is a moment, not a strategy. The teams that get real value from one usually decided what happens after it before the event even started. That's the gap we close first.",{"not":81,"_uid":82,"title":83,"outcome":84,"component":72,"narrative":85},"not a longer list of things to try","71828f75-b973-43dd-a209-1b7bd32227b4","Everything to everyone","one clear positioning to build from ","You don't need a bigger message. You need a sharper one. This usually isn't a content problem — it's a decision problem: which customer, which value, which story, said the same way everywhere.",{"not":87,"_uid":88,"title":89,"outcome":90,"component":72,"narrative":91},"","29ea36f8-2db5-4b99-87dd-3ccccd98c41a","Expanding into a new market","a plan built for how this market actually buys","The playbook you created rarely transfers as-is. New market, new buyer behavior, sometimes a completely different sales motion. We start by testing what actually holds up.",{"not":87,"_uid":93,"title":57,"outcome":94,"component":72,"narrative":95},"cbc92037-b781-4e7d-a3c6-7d644377b186","one throughline the rest can build on","Activity isn't the problem — disconnection is. Each channel might be fine on its own, but if they're not telling one story, none of them compound. We start by finding the throughline.",{"not":97,"_uid":98,"title":99,"outcome":100,"component":72,"narrative":101},"form that assumes it already know","6565122c-2ed0-4e0a-9ea1-4d439a58f42e","Something else","a real conversation about what's happening","That's alright — most people don't walk in with a clean label for it either. Tell us what's actually going on, and we'll help you find the real starting point.","No one expects a single engineer to handle everything: mechanical, software, ML, and more. Marketing works the same way. So what do you actually need right now?","Let's figure out what's next","Journey","Where would you like to start?","Fractional GTM and product marketing strategy for founders and early-growth companies. Clarity on what to prioritize, not another list of tactics.","Insights","Patterns, out loud","Focus","Situation","What brings you here?","All the thinking","You wouldn't hire one engineer for everything","Thanks — talk soon.","home",[],"4abf4f13-06b2-4731-b189-23c426785b14","2026-07-16T01:12:34.215Z",[],[121,155,183],{"name":122,"created_at":123,"published_at":124,"updated_at":125,"id":126,"uuid":127,"content":128,"slug":147,"full_slug":148,"sort_by_date":16,"position":149,"tag_list":150,"is_startpage":19,"parent_id":151,"meta_data":16,"group_id":152,"first_published_at":153,"release_id":16,"lang":23,"path":16,"alternates":154,"default_full_slug":16,"translated_slugs":16},"Murray Mentor","2026-07-16T22:29:33.282Z","2026-08-11T00:44:39.542Z","2026-08-11T00:44:39.556Z",198866424994389,"a85d1f71-a5f9-405a-ac2d-d5732028adce",{"tag":129,"_uid":130,"title":131,"client":122,"results":132,"summary":133,"category":134,"component":135,"pull_line":136,"seo_title":137,"timeframe":138,"archive_image":139,"company_stage":145,"seo_description":146},"starting from a blank page","aa5b04a0-6682-4caa-af23-d32d83d05c7a","Finding traction by refusing to chase every market at once","Vertical GTM focus\nMarket narrative\nContent & SEO foundation\nFounder-led sales support","Helped Murray Mentor, an early-stage AI startup, narrow a sprawling list of possible markets into one focused story without forcing demand before the market was ready to hear it.","Strategy & Positioning","proof_story","One market, chosen on purpose — not by accident.","Vertical GTM Strategy for an Early-Stage Startup","Fractional, ~15 hrs\u002Fmonth, ongoing",{"id":140,"alt":87,"name":87,"focus":87,"title":87,"source":87,"filename":141,"copyright":87,"fieldtype":142,"meta_data":143,"is_external_url":19},207746862387170,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1536x1024\u002F5043601a6c\u002Fai-start-up-focus-on-vertical.png","asset",{"size":144},"1536x1024","Seed","How a seed-stage technology company narrowed its market focus, sharpened its positioning, and built early traction around one vertical.","murray-mentor-ai-startup-gtm-strategy","proof-stories\u002Fmurray-mentor-ai-startup-gtm-strategy",-30,[],198553085394287,"49d95d2a-057b-4e97-8269-e50330e2abb4","2026-07-16T22:31:09.580Z",[],{"name":156,"created_at":157,"published_at":158,"updated_at":159,"id":160,"uuid":161,"content":162,"slug":177,"full_slug":178,"sort_by_date":16,"position":17,"tag_list":179,"is_startpage":19,"parent_id":151,"meta_data":16,"group_id":180,"first_published_at":181,"release_id":16,"lang":23,"path":16,"alternates":182,"default_full_slug":16,"translated_slugs":16},"Brand Positioning Through Leadership Change & Acquisition","2026-07-16T22:23:02.826Z","2026-08-11T00:36:13.702Z","2026-08-11T00:36:13.716Z",198864825681877,"79210534-a449-48e0-bab0-040a27b27a78",{"tag":163,"_uid":164,"title":165,"client":166,"results":167,"summary":168,"category":134,"component":135,"pull_line":169,"seo_title":156,"timeframe":170,"archive_image":171,"company_stage":175,"seo_description":176},"two companies, one story to write","f7a16ac0-7d19-4ffe-9962-24870b45a93c","Writing the story before the ink dries","Established technology services firm in transition","Brand narrative\nM&A messaging\nExecutive positioning\nInternal alignment","Helped an established technology partner realign its brand story as new leadership took over and an acquisition changed what came next.","One chapter ending. Another arriving before the story had caught up.","Ongoing engagement, 2026",{"id":172,"alt":87,"name":87,"focus":87,"title":87,"source":87,"filename":173,"copyright":87,"fieldtype":142,"meta_data":174,"is_external_url":19},207743093428170,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1536x1024\u002F1baf7b9d47\u002Ftwo-histories-one-future.png",{},"Established","How an established technology partner reshaped its brand narrative through new leadership, an acquisition, and a pivotal moment of transition.","brand-positioning-leadership-change-acquisition","proof-stories\u002Fbrand-positioning-leadership-change-acquisition",[],"a144dc2d-888a-436d-802a-247b41c16ef2","2026-07-16T22:24:37.751Z",[],{"name":184,"created_at":185,"published_at":186,"updated_at":187,"id":188,"uuid":189,"content":190,"slug":206,"full_slug":207,"sort_by_date":16,"position":208,"tag_list":209,"is_startpage":19,"parent_id":151,"meta_data":16,"group_id":210,"first_published_at":211,"release_id":16,"lang":23,"path":16,"alternates":212,"default_full_slug":16,"translated_slugs":16},"US GTM Strategy for Global Tech Partner","2026-07-16T21:40:57.715Z","2026-08-11T00:44:16.286Z","2026-08-11T00:44:16.301Z",198854482828133,"58093054-83a6-43ef-a556-9f6052b7da89",{"tag":191,"_uid":192,"title":193,"client":194,"results":195,"summary":196,"category":134,"component":135,"pull_line":197,"seo_title":198,"timeframe":199,"archive_image":200,"company_stage":204,"seo_description":205},"New market, old playbook","b0374548-e786-4fd2-be99-dc621e8c729a","Stopping the 'we'll be everything to everyone' problem.","500-person Microsoft partner expanding into the U.S.","GTM strategy\nChannel positioning\nChange management\nCampaign architecture","Helped a 500-person Microsoft partner turn two years of scattered U.S. marketing activity into one coordinated commercial motion.","Twenty-plus marketers. Finally rowing the same direction.","U.S. Go-to-Market Strategy for a Global Technology Partner","Ongoing engagement",{"id":201,"alt":87,"name":87,"focus":87,"title":87,"source":87,"filename":202,"copyright":87,"fieldtype":142,"meta_data":203,"is_external_url":19},207746862370785,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1536x1024\u002F5bc0d05238\u002Fus-gtm-for-global-tech-services-partner.png",{"size":144},"Scale-up","How a 500-person technology partner unified fragmented marketing around one commercial narrative to build traction in the U.S. market.","gtm-strategy-global-technology-partner","proof-stories\u002Fgtm-strategy-global-technology-partner",-10,[],"4582b64e-fe8a-4231-954a-fcca0b3f8263","2026-07-16T21:42:11.734Z",[],[214,240,264],{"name":215,"created_at":216,"published_at":217,"updated_at":218,"id":219,"uuid":220,"content":221,"slug":231,"full_slug":232,"sort_by_date":16,"position":233,"tag_list":234,"is_startpage":19,"parent_id":236,"meta_data":16,"group_id":237,"first_published_at":238,"release_id":16,"lang":23,"path":16,"alternates":239,"default_full_slug":16,"translated_slugs":16},"B2B Marketing Funnel: Where Early-Stage Founders Should Focus First","2026-07-16T22:55:55.661Z","2026-08-11T22:45:36.022Z","2026-08-11T22:45:36.047Z",198872906426797,"a1d4adfb-ffcb-4c01-bb64-d99d27737a35",{"_uid":222,"title":215,"excerpt":223,"category":134,"og_image":224,"component":228,"seo_title":229,"published_date":230,"seo_description":223},"3b888663-5ee8-4bab-9aa6-9b2104e0a791","Most early-stage B2B founders try to fix every marketing funnel stage at once. Here's how to diagnose which stage deserves your attention first—and why Interest usually wins.",{"id":225,"alt":87,"name":87,"focus":87,"title":87,"source":87,"filename":226,"copyright":87,"fieldtype":142,"meta_data":227,"is_external_url":19},199885697912782,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1536x1024\u002F7bdd943b91\u002Fearly-stage-b2b-marketing-interest-hand-raiser.png",{},"blog_post","B2B Marketing Funnel: Where Early-Stage Founders Should Focus First | Sticky Note Strategy","2026-01-13 00:00","b2b-marketing-funnel-focus-early-stage","blog-posts\u002Fb2b-marketing-funnel-focus-early-stage",-190,[235],"Go-to-Market Strategy",198184223050460,"dbd8c8f5-f595-4cac-95c5-2caa8bd04886","2026-07-19T19:37:11.290Z",[],{"name":241,"created_at":242,"published_at":243,"updated_at":244,"id":245,"uuid":246,"content":247,"slug":257,"full_slug":258,"sort_by_date":16,"position":259,"tag_list":260,"is_startpage":19,"parent_id":236,"meta_data":16,"group_id":261,"first_published_at":262,"release_id":16,"lang":23,"path":16,"alternates":263,"default_full_slug":16,"translated_slugs":16},"A Founder’s Guide to the Buyer’s Journey (and How Marketing Actually Influences It)","2026-07-16T22:55:55.268Z","2026-08-12T01:33:53.390Z","2026-08-12T01:33:53.413Z",198872904817068,"9e4731c4-aaae-421b-aa6f-fbc8a4fb43cf",{"_uid":248,"title":241,"excerpt":249,"category":134,"og_image":250,"component":228,"seo_title":254,"published_date":255,"seo_description":256},"dd62eab5-7532-409a-8ac0-17796e4cc33e","Most early-stage founders know the funnel exists, but no one explains what each stage actually means, who owns what, or how to know where to focus when you’re juggling product, sales, funding, and everything else. This guide breaks down the modern marketing funnel in plain language so you can finally diagnose where your real gaps are and what to prioritize next.",{"id":251,"alt":87,"name":87,"focus":87,"title":87,"source":87,"filename":252,"copyright":87,"fieldtype":142,"meta_data":253,"is_external_url":19},199889101664344,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1058x578\u002F80c91bbbb5\u002Fmarketing-sales-funnel.png",{},"A Founder’s Guide to the Buyer’s Journey (and How Marketing Actually Influences It) | Messaging & GTM for Early-Stage Businesses","2025-12-03 00:00","A clear, founder-friendly guide to the B2B marketing funnel. Learn what each stage means, who owns what, and how to diagnose the real gaps in your go-to-market.","marketing-101-buyers-journey-how-marketing-influences","blog-posts\u002Fmarketing-101-buyers-journey-how-marketing-influences",-180,[235],"0a3e743b-32a3-44b0-90a7-96eacd22bc5b","2026-07-19T19:51:03.810Z",[],{"name":265,"created_at":266,"published_at":267,"updated_at":268,"id":269,"uuid":270,"content":271,"slug":281,"full_slug":282,"sort_by_date":16,"position":283,"tag_list":284,"is_startpage":19,"parent_id":236,"meta_data":16,"group_id":285,"first_published_at":267,"release_id":16,"lang":23,"path":16,"alternates":286,"default_full_slug":16,"translated_slugs":16},"The Marketing Diagnostic: What Kind of Help Early-Stage Founders Need","2026-07-16T22:55:54.791Z","2026-07-19T19:52:59.357Z","2026-07-19T19:52:59.376Z",198872902859179,"08165252-d53d-4518-a44c-e41165a95031",{"_uid":272,"title":265,"excerpt":273,"category":134,"og_image":274,"component":228,"seo_title":278,"published_date":279,"seo_description":280},"bd5c980e-7952-481f-bafc-f16c449265a5","Marketing gets messy fast for early-stage founders — not because you’re doing anything wrong, but because it’s hard to see what kind of marketing you actually need. This guide helps you identify your core marketing pain, understand which mindset you’re leading from, and choose the right kind of support, without wasting budget or momentum.",{"id":275,"alt":87,"name":87,"focus":87,"title":87,"source":87,"filename":276,"copyright":87,"fieldtype":142,"meta_data":277,"is_external_url":19},199889591693422,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1536x1024\u002F32483f3ec3\u002Ffounder-paths-to-marketing.png",{},"The Marketing Diagnostic for Early-Stage Founders | Sticky Note Strategy","2025-11-18 00:00","A practical marketing diagnostic for early-stage founders who feel stuck. Learn how to identify your core marketing pain, understand the three founder mindsets, and choose the right support — fractional marketer, agency, or first hire.","founders-guide-what-marketing-do-you-need","blog-posts\u002Ffounders-guide-what-marketing-do-you-need",-170,[],"dda54c11-fa0f-4594-b0b2-c1d761bde730",[],1786498967535]